Malaysian Government’s Multi-Vocational Roles: A Conceptual Metaphor Analysis
Authors: Farrah Diebaa Rashid Ali (International Islamic University, Malaysia)
Speakers: Farrah Diebaa Rashid Ali
Strand: Text, Context, Entextualization
Session Type: General Session
Conceptual metaphor theory was introduced by Lakoff and Johnson in the early 1980. This cognitive-based analysis of metaphor highlighted that human often makes sense of unfamiliar or abstract concepts through something which is concrete or dear to them. The conceptual metaphor does not only govern the way we think but also the way we act and the decision we make. In political discourse, certain conceptual metaphors were present to not only facilitate comprehension but also to serve the rhetorical function of persuading the people. In the analysis of nine supply bills, it was discovered that the Malaysian government portrayed itself as holding 39 different vocational roles. These jobs range from managers, professionals, associate professionals, services, skilled agriculturalists, craftsmen, elementary occupation and armed forces. The government is creating an image of itself as a selfless hero doing the impossible, working extremely hard to ensure that the people and the country thrive under its administration.
Keywords: Conceptual metaphor, Political discourse, Supply bills