The Multilingual Landscape of Tourist City in Southwest China—A Case Study of Anshun, Guizhou

Authors: Ang Lay Hoon, Peng Junhua (Universiti Putra Malaysia, Malaysia)
Speaker: Peng Junhua
Topic: Anthropological Linguistics
The GLOCAL CALA 2022 General Session


With the development of tourism industry in southwest China, an increasing number of international tourists come to the southwest part of China for travel. The issue of foreign language planning and language services should be attached more importance in tourist cities. This paper analyzes the linguistic landscape of Anshun city in Guizhou province, a touring destination with high reputation. The field investigation and the quantitative design were adopted for this study. Based on the statistic analysis of samples, it is found that bilingual or even multilingual signs in Anshun city are widespread. There are salient differences of the language code choices between official and nonofficial landscapes. Therefore, language management and language services in tourist cities should be reinforced.

Backhaus, P. (2007). Linguistic Landscapes: A Comparative Study of Urban Multilingualism in Tokyo. Clevedon: Multilingual Matters.
Blommaert, J. (2010). The Sociolinguistics of Globalization. Cambridge:Cambridge University Press.
Gorter, D. (2006). Linguistic Landscape: A New Approach to Multilingualism. Clevedon: Multilingual Matters.
Landry, R. & R. Y. Bourhis. (1997). Linguistic landscape and ethnolinguistic vitality: An empirical study.Journal of Language and Social Psychology, 1997, 16: 23-49.
Shohamy, E.&Gorter, D. (eds.) (2009). Linguistic Landscape: Expanding the Scenery. London: Routledge, 2009.

Keywords: Multilingual Landscape, language code choices, language management, language services